Developed in North London, Misguided Apparel is a Street wear brand with a darker aesthetic!

Our designs draw inspiration from the raw energy of the streets, blending dark aesthetics with bold, unapologetic style. We believe in embracing individuality and challenging the norms, crafting pieces that empower you to express your true self. Each collection tells a story, featuring unique graphics and textures that resonate with the misfits and dreamers.

At Misguided, we celebrate the beauty in darkness and the strength found in vulnerability. Our mission is to create apparel that not only looks good but also feels authentic. Whether you’re rocking out at a show or just navigating everyday life, we’ve got you covered.

Join us on this journey of self-discovery and rebellion.