Our
brand vision

Our Brand Vision

Misguided was born from the belief that life’s true path isn’t always straightforward, and sometimes, the road less travelled is the one worth taking. We create street-wear that celebrates those who stray from the expected, who challenge the norms, and who find strength in their own darkness. Influenced by the raw spirit of emo, punk, goth, and rock cultures, Misguided is more than just clothing—it’s a statement of individuality and resilience.

Our designs blend bold, edgy aesthetics with deeper symbolism. . Every piece is crafted for those who embrace the unknown and redefine their own path, refusing to be bound by labels or limitations.

We believe that being “misguided” isn’t about being lost—it’s about carving out your own identity in a world that often pushes conformity. Misguided is for those who stand unapologetically in their truth, who find beauty in the shadows, and who wear their inner strength as armour. Our mission is to empower you to own your journey, wherever it may lead, and to remind you that your path is yours to define.

Join us as we defy convention, embrace the unknown, and celebrate the art of finding one’s own way.